Engaging for Readers, Attractive for Search Engines
What’s on your web page matters, to readers and to Google! The right copywriting can boost your search engine rankings fast. SEO copywriting is important because website content is the bait that attracts search engine spiders. The trick is to optimize content for search engines and keep human readers engaged, too. Copywriting for your web site should be optimized for your keywords, while still sounding great and maintaining a natural flow. (Did you know search engines can even tell the difference?) You can learn more about choosing the right keywords for your business here.
Why Optimize your Content?
For more and better leads. Content marketing strategies can drive more of the right customers to your site, creating more qualified leads for your sales efforts.
“What Content Do I Need to Write?”
Creative, engaging web copy that makes readers want more and can even be shared. Coming up with great content development ideas (and the resources to do the copywriting!) is often a stumbling block for businesses. Don’t worry: we’ll create an editorial calendar for you that’s packed with creative ideas. Incorporating best practices in SEO copywriting, we’ll deliver drafts that need only your stamp of approval before uploading. Need a graphic to go with that great web copy? No worries. We can provide that, too. We make content creation easy and fast.
“What if I Don’t Have My Message Set?”
Honing in on the right message can be a tough process. Maybe you know what you want to say, but not how to say it. We offer decades of experience and the perspective to make it easier – even enjoyable – to craft your message and turn it into optimized web content and other engaging marketing collateral. We’ll make it customer-centric, and tell your unique story, in your own voice.